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Welcome...


PERSONALISED FINANCIAL AND CORPORATE COMMUNICATIONS.

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Welcome...


PERSONALISED FINANCIAL AND CORPORATE COMMUNICATIONS.

My name is Robin Hepburn and I provide senior one on one advice to companies and senior executives on matters which will impact on their personal or corporate reputation.

My corporate persona is Waughton, which I established in 2002 and is named after my former family castle in Scotland.

My office is in the City of London where I have worked for the past 25 years.

Much of my work is in the field of corporate or financial communications for which there are further details below. In summary I provide:

  • Incisive advice
  • Based on more than 25 years' experience in my field
  • With wide-ranging contacts
  • And with total discretion

Given the highly personalised and discreet nature of the firm's work, I limit the number of assignments undertaken at any one time.

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Services


Every assignment is different and every plan is tailored to meet your specific needs

Services


Every assignment is different and every plan is tailored to meet your specific needs

My service provides

  • An external perspective and dispassionate assessment of your issue or situation
  • In plain English
  • Resulting in a clear action plan, with draft communications, FAQs, holding statements and personal rehearsal
  • Utilising my extensive contact base
  • Providing unflappable support at your side
  • With an imagination and willingness to ask the difficult questions

 

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Experience


Over the past 25 years my client assignments have covered almost every commercial sector

Experience


Over the past 25 years my client assignments have covered almost every commercial sector

Financial Services

My experience in banking has given me a deep knowledge of the financial services sector, in which I have advised banks, building societies, wealth managers, private equity investors, corporate finance boutiques, fund management groups, ETF providers, IFAs and online payment providers.

Corporate

I have also acted for organisations across a wide range of other sectors, including shipping and rail, logistics, retail and leisure.

INDIVIDUALS

In addition to corporate roles, I also advise business owners, ultra high net worth and high profile individuals. My work has also included advising partners of professional service firms.

 

RECENT ASSIGNMENTS

Every assignment is unique.

Below are some of the situations in which I have recently acted:

  • Crisis and reputation management in a regulated business
  • Corporate communications around purchase of businesses
  • Reviewing and refreshing a corporate brand
  • Launching a new corporate entity
  • Strategic communications plans
  • Reputation management in Boardroom dispute
  • Litigation support in High Court action
  • Suspension or removal of senior executives
  • Regulatory investigations
  • Redundancies and corporate restructuring
  • Sale of a business or demerger
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My background


My background


Robin Hepburn

 

I provide a highly personalised service, so I hope you will feel able to contact me at any time should you require further information.

I started my business career in commercial banking with Barclays and I became a founder member of the bank's Investor Relations function. This introduced me to the world of corporate communications and investor relations. I then moved into the world of public relations and spent 13 years in large consultancies, eventually becoming Chief Executive of one of the UK's largest agencies, owned by Interpublic Group.

To deliver the level of discreet personal service which I have found clients' value, I formed Waughton in 2002. Since then I have undertaken assignments for a wide range of organisations and have acted in almost every corporate situation. A list of clients I have acted for is available on request.